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With a variety of advertising options and the wide reach of the Google partners Network, Google Ads is still considered to be the best advertising platform by most marketing professionals. However, that doesn’t mean that you should focus all of your effort and advertising budget on one platform alone.

You’ve got a ton of inbound leads flowing in, but how do you know who’s really interested and who’s just browsing? It’s time to find out about lead scoring.

If you are involved in affiliate marketing, you have to face the pain of postback tracking. Even though it’s a pretty hard tracking method for understanding, it has a lot of benefits for your advertising strategy.

Lead generation ads, brand awareness campaigns, sales-driven ads – when you run paid campaigns for a SaaS company, you create ad creatives and landing pages of all types on a daily basis. It’s no surprise you might run out of ideas at some point.

35% of affiliate marketers make $20,000 annually at the least. This marketing strategy doesn’t have barriers to entry and doesn’t require any investments but your time. With some time and effort, you can create a great source of passive income in a few months.