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Wellness marketing ideas

Wellness Marketing: 9 Easy And Actionable Strategies For 2021

Apr 12, 2021

Consumer trends are shifting towards health and wellness. This not only results in higher demand for wellness products and services but also creates an extremely competitive landscape.


A guide to A/B testing

A/B Testing in Marketing: The Best Practices Revealed

Mar 25, 2021

After being in marketing for some time, you understand there are too many factors affecting performance. CTA placements, imagery, and even font sizes can make a huge difference for your campaigns.


Lead magnet quizzes

How to Use Quizzes for Effective Lead Generation

Feb 16, 2021

Businesses mostly use books, case studies, guides, and reports to attract leads. But while these lead magnets have proved to be effective, lead generation isn’t limited to downloadable resources.


Supermetrics Q&A

Supermetrics: Your Questions Answered [Q&A Recap]

Jan 27, 2021

What are the best practices for visualizing advertising data? What’s better for marketing reporting – Google Data Studio or Google Sheets?


Top tools for advertisers

Top Advertising Tools To Boost Your Campaign Performance

Jan 25, 2021

Effective advertising demands both inspired creativity and detailed data analysis. You not only constantly search for a never-ending flow of new, out-of-the-box ideas but also need a proper setup for keeping track of and evaluating all the results your campaigns are delivering.