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A guide on lead capture forms

Lead Capture Forms: Best Practices & Examples In 2022

Jan 12, 2022

Driving traffic to your website is crucial in building authority in the online space. However, your efforts should continue from there. For you to increase your followers and customers, you must be able to convert them to leads.


Small business rebranding

Rebranding A Small Business: How To Get Started

Jan 3, 2022

Are you thinking of ways to rebrand your small business? Maybe you tried one strategy, and it’s not giving you the desired results. Or perhaps, market research revealed the need for rebranding as a way to improve your bottom line.


The use of presell landing pages in advertising

Presell Page: Must-Have Component Of Your Paid Campaign

Dec 28, 2021

In a perfect world, your prospects would be converting right after clicking on your ad. In the real world, it takes over 20 online touchpoints before a consumer makes a purchase decision.


Google ads alternatives

10 Best Google Ads Alternatives in 2022

Dec 6, 2021

With a variety of advertising options and the wide reach of the Google partners Network, Google Ads is still considered to be the best advertising platform by most marketing professionals. However, that doesn’t mean that you should focus all of your effort and advertising budget on one platform alone.


Lead scoring models explained

How To Build A Simple Lead Scoring Model

Nov 15, 2021

You’ve got a ton of inbound leads flowing in, but how do you know who’s really interested and who’s just browsing? It’s time to find out about lead scoring.