Apr 6, 2020
The advertising industry has undergone great changes in the last decade. The development of programmatic advertising simplified the relationship between advertisers and publishers and let everyone scale faster. But what is online advertising today?
Mar 31, 2020
Reporting is the most time-consuming and tedious part of an advertiser’s daily routine. Whether you’re working for a client or running native ad campaigns in-house, you must have already spent plenty of time building regular reports.
Mar 26, 2020
There are many reasons to set up the Server to Server conversion tracking tracking for Outbrain. Maybe you want to track and optimize towards in-app events, trigger conversions based on CRM data, or just want more accurate numbers to work with.
Here’s what you need to get started.
Mar 24, 2020
Revcontent is one of the fastest-growing native advertising platforms. Having one of the biggest publisher networks, it serves over 250 billion impressions per month.
Mar 17, 2020
The variety of native advertising platforms lets advertisers select exactly the ones that will work for them.
Instead of limiting native advertising campaign reach by using one platform, experienced advertisers often choose to use several platforms at once.