With the changes brought by the lockdown, every brand needed to review their values, marketing plans, and budgets. Online advertising fell into the category of marketing techniques that have been affected the most.

To reach your goals with native advertising, launching a new campaign isn’t enough. Tracking, testing, and ongoing optimization are vital to building a successful paid campaign.

Facebook advertising is effective. But it doesn’t mean you should focus all your attention on it. There are lots of channels for paid advertising that might deliver you even better results.

Looking for a place to ask questions about your campaigns or just learn more about native advertising? Then stop – you’re on the right page.

We’ve already reviewed Outbrain, Taboola, Verizon Media Native, and Revcontent. Today, we’ll add one more platform to this list – meet MGID, a native advertising platform that serves 850 million unique visitors per month.