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Driving traffic to your website is crucial in building authority in the online space. However, your efforts should continue from there. For you to increase your followers and customers, you must be able to convert them to leads.

Are you thinking of ways to rebrand your small business? Maybe you tried one strategy, and it’s not giving you the desired results. Or perhaps, market research revealed the need for rebranding as a way to improve your bottom line.

In a perfect world, your prospects would be converting right after clicking on your ad. In the real world, it takes over 20 online touchpoints before a consumer makes a purchase decision.

With a variety of advertising options and the wide reach of the Google partners Network, Google Ads is still considered to be the best advertising platform by most marketing professionals. However, that doesn’t mean that you should focus all of your effort and advertising budget on one platform alone.

You’ve got a ton of inbound leads flowing in, but how do you know who’s really interested and who’s just browsing? It’s time to find out about lead scoring.