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Digital marketing includes hundreds of concepts and approaches that are closely related to each other. Some of them can be replaced by others, and some are only effective when combined.

You must have already heard about it. It’s been the subject of a wide discussion for a few years now. Yes, we talk about native advertising.

So you need to promote your brand. Where should you start? Should you develop a content marketing plan or go with a cold email campaign first?

The Outbrain Marketer ID is generally not something that you as an advertiser have to think about on a daily basis.

The advertising industry keeps evolving, and so does the native advertising market. In the early ages of native advertising, there were not so many alternatives advertisers and publishers could choose from.