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How do dynamic parameters work for Taboola and which ones are there? How should you set up URL tracking for your campaigns?

The advertising industry never stands still. While advertisers keep coming up with new techniques to attract attention, users are getting more and more inventive in the ways of avoiding ads.

Native advertising is no rocket science. But to build a successful campaign, you need a good knowledge base. We collected the most frequent questions about native advertising and answered them to help you get a running start.

How to drive traffic to an online store? This is an open question for every eCommerce marketer or site owner. Native advertising can be the answer.

The success of your native advertising campaign depends on the targeting options you select. Whatever goals you set, you should focus on reaching the right audience with the right content first.