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There are many reasons to set up the Server to Server conversion tracking tracking for Outbrain. Maybe you want to track and optimize towards in-app events, trigger conversions based on CRM data, or just want more accurate numbers to work with.

Here’s what you need to get started.

Revcontent is one of the fastest-growing native advertising platforms. Having one of the biggest publisher networks, it serves over 13 billion impressions per month.

The variety of native advertising platforms lets advertisers select exactly the ones that will work for them.

Instead of limiting native advertising campaign reach by using one platform, experienced advertisers often choose to use several platforms at once.

Regardless of your experience in native advertising, you’ll always need to keep up-to-date on industry trends and changes. And as the campaigns for different niches perform differently, you can’t just apply general best practices and wait for some results.

How do dynamic parameters work for Taboola and which ones are there? How should you set up URL tracking for your campaigns?