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Interview with Sandra Wu

Sandra Wu on Blinkist’s Native Advertising Campaigns

Jun 2, 2020

It’s very likely that you’ve already seen native ads run by Blinkist. The company has been running successful native advertising campaigns for a few years and isn’t going to stop.

The controversy around native advertising

Is Native Advertising Good or Bad?

May 26, 2020

Who hasn’t seen examples of low quality, offensive, or just annoying native ads? With this in mind, is there still a question of whether native advertising is good or bad? Let’s figure it out together.

An introduction of native advertising performance dashboards

What Native Pro Dashboards Tell About Your Native Ad Performance

May 19, 2020

Your native advertising campaigns generate a lot of data which is difficult to analyze at a glance without reporting dashboards. With Native Pro, you’ll access insightful native advertising dashboards and keep an eye on your advertising performance at every level.

A survey on the impact of the coronavirus crisis on advertisers

A Survey: How Have Advertisers Been Affected During the Lockdown?

May 13, 2020

We’re launching this survey together with Taboola to provide you with the most relevant and fresh information. The resulting statistics will help every advertiser better understand how different niches are affected in a time of a crisis and how we can respond to these changes.

Outbrain's Haran Rosenzweig on campaign best practices

Interview: Haran Rosenzweig on Outbrain Best Practices

May 11, 2020

Every native advertising platform has its peculiarities. It’s always a good idea to learn best practices for running native ad campaigns on the specific platform from their experts.