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The Path To Mastering Native Advertising

12 hours of content to guide you through every crucial step to building high-performing native ad campaigns.

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MGID review for advertisers

MGID Review for Advertisers

Jun 16, 2020

We’ve already reviewed Outbrain, Taboola, Verizon Media Native, and Revcontent. Today, we’ll add one more platform to this list – meet MGID, a native advertising platform that serves 850 million unique visitors per month.


Interview with programmatic advertising experts

Native Ad Platforms vs DSPs: What Do Experts Recommend?

Jun 9, 2020

How to choose between native DSPs and native ad platforms? Should you choose at all? We’re going to talk about the differences between these two and share experts’ opinions on the topic.


Interview with Sandra Wu

Sandra Wu on Blinkist’s Native Advertising Campaigns

Jun 2, 2020

It’s very likely that you’ve already seen native ads run by Blinkist. The company has been running successful native advertising campaigns for a few years and isn’t going to stop.


The controversy around native advertising

Is Native Advertising Good or Bad?

May 26, 2020

Who hasn’t seen examples of low quality, offensive, or just annoying native ads? With this in mind, is there still a question of whether native advertising is good or bad? Let’s figure it out together.


An introduction of native advertising performance dashboards

What Native Pro Dashboards Tell About Your Native Ad Performance

May 19, 2020

Your native advertising campaigns generate a lot of data which is difficult to analyze at a glance without reporting dashboards. With Native Pro, you’ll access insightful native advertising dashboards and keep an eye on your advertising performance at every level.