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E40000_INVALID_INPUT API error for Yahoo Gemini API

Yahoo Gemini Reporting API - Advertiser id not available

Apr 29, 2020

The flow to getting data from the Yahoo Gemini reporting API is cumbersome and consists of multiple steps. Here’s a guide how to do it and avoid the common error E40000_INVALID_INPUT - Entity (publisher or advertiser id) not available.


An advertiser optimizing her native ad campaigns

How COVID-19 Is Affecting Native Advertising

Apr 28, 2020

The impact of the global pandemic on the world economy is undeniable. Enterprises, startups, and small businesses have to adapt to the changes brought by the lockdown.


A native advertising campaign for an affiliate

How to Do Native Advertising for Affiliate Marketing

Apr 21, 2020

Native advertising can be used to complement different marketing techniques. In this post, we’re telling you how to leverage native advertising for affiliate marketing and make more money.


Native advertising examples

Great Native Advertising Examples of 2020

Apr 13, 2020

When done right, native advertising can be engaging, intriguing, inspiring, and just effective. And we’re here to prove it.


Programmatic advertising explained

Programmatic Advertising Explained. DSP, SSP, and Ad Exchanges

Apr 6, 2020

The advertising industry has undergone great changes in the last decade. The development of programmatic advertising simplified the relationship between advertisers and publishers and let everyone scale faster. But what is online advertising today?