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The right choice of the Taboola targeting option

The Guide to Taboola's Targeting Options

Feb 11, 2020

The success of your native advertising campaign depends on the targeting options you select. Whatever goals you set, you should focus on reaching the right audience with the right content first.


A man building a content distribution strategy

How to Build a Content Distribution Strategy

Feb 4, 2020

Whether your content marketing is effective or not depends on how well you cope with content distribution. Creating good content isn’t enough. To deliver results, your content should be seen and perceived.


Example for the Oauth Authentication for Yahoo Gemini

The Yahoo API OAuth Authentication Process Guide & Example

Jan 27, 2020

You’re trying to connect to the Yahoo Gemini API (Verizon Media Native), or any of the other Yahoo API services but first need to go through authentication.


A traffic sign pointing at the native advertising mistakes

Why My Campaigns Don't Work: 9 Native Advertising Mistakes

Jan 22, 2020

You gave in to all the advantages of native advertising and launched your first campaign(s) to enjoy them. But something went wrong.


A ruler measuring native advertising performance

How to Measure Native Advertising Performance

Jan 13, 2020

To ensure you’re achieving your marketing goals, you need to keep monitoring your marketing campaigns. Native advertising is no exception.